Hi Friend! I'm Lori Alexander, – a hairstylist based in Scotts Valley, CA,
proudly serving the Santa Cruz Community.
As a working mom, I know how important it is to carve out time for yourself – and how good it feels to walk out of the salon feeling relaxed, confident, and seen.
I've been behind the chair for over 15 years, and I’m more passionate than ever about helping clients find the looks they love. I work with short to medium length hair and specialize in personalized haircuts, custom color, highlights, and blonding services that are easy to maintain and tailored to your life. I’m also a Wella Master Colorist and stay inspired by taking advanced classes and learning the latest techniques to bring fresh ideas to the salon.
Whether you’re coming in for a full color transformation or just need a cut that works with your schedule, my goal is always the same: to make things easy, fun, and leave you feeling your best self.
When I'm not in the salon, I’m enjoying the Santa Cruz lifestyle– biking to the beach, gardening, cooking, and spending time with my son, family, and friends.
I’m currently accepting new clients – women and men – for cuts, color,
highlights, and blonding.
WHAT TO EXPECT AFTER YOU BOOK WITH ME :
I receive a notification as soon as you book your appointment.
I will take a look over your request and reach out through email or text if I have any questions after reviewing the information.
Once you arrive at the salon, we can discuss your short term and long term hair-goals before we get started. Fringe Salon is vibrant, welcoming and full of good vibes only. I know you'll love it as much as I do.
FIRST TIME HERE?
I can't wait to meet you!
We both know that finding a new hair stylist can be a long scary process, so let me help ease the nerves. I'm a consultation queen, color formulation specialist and I'm not ashamed to say, a little but sassy. I will take the time with your first and forever more appointments to ensure you get exactly what you need at each visit.
FULL SERVICE MENU
Root Touch-Up
For guests who have been covering up gray with color and have less than 1.5" outgrowth at root
$110
COLORING
All-Over Color
$165
For guests who have been covering up gray with color and have more than 1.5" outgrowth at the root or haven't colored their hair in 3+ months
Color Correction
For guests who are unsatisfied with their overall hair color due to at-home color results, poor results from another salon or when dramatic color change is needed
$100
per hour
All services include a full consultation and hair wash using vegan and cruelty free products.
CUTTING
Long Haircut
For guests who desire the final look to be below their ears
Short Haircut
For guests who desire the final look to be above their ears
$90
$65
20 Foils or Less
For guests who would like brighter, lighter and blended color just around their face. Lightener can be applied just to outgrowth or through lengths depending on guests need. Great for between partial or full highlight services. Toning service included
$190
FOILING
Half Head Highlight
$250
Includes a mini highlight and additional foiling through the top of the hair. Lightener can be applied just to outgrowth or through lengths depending on guests need. Toning service included
Full Highlight/Specialty Blonde/Vivids
$350+