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Hi Friend! I'm Lori Alexander, born and raised a Californian and now joyfully serving the Santa Cruz Community! ​


As a single working mom of a tween, I know how important it is to spend the smallest bit of time on yourself and what it means to feel beautiful, relaxed, and heard.


I've been a stylist for 12 years and am more inspired than ever with my craft, my clients, and our salon space. I specialize in fun, long lasting, and up to date cutting techniques as well as color and highlight placement and formulation. I'm proud to be a Wella Master Colorist. I also continue my education in the salon and through online classes, in addition to traveling to advanced classes and hair shows. ​


With our fast paced lifestyles and laid back Santa Cruz vibe in mind, I love to help people care for their hair in the easiest way possible and guide them with a haircare plan to reach their goals. I promise to always check in and work together to get you to your hair's full potential. ​


When I'm not in the salon I love to spend time with family and friends. Like a typical Santa Cruzan I love to bike to the beach, garden, cook, bbq, and get involved with local events. ​


Can't wait to meet you! Book here online. Text or email with questions: (831) 331-0963 or


Lori is currently accepting all haircut and color services. 

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Root Touch-Up

For guests who have been covering up gray with color and have less than 1/2" outgrowth at root


All-Over Color

For guests who have been covering up gray with color and have more than 1.5" outgrowth at the root or haven't colored their hair in 3+ months


Color Correction

For guests who are unsatisfied with their overall hair color due to at-home color results, poor results from another salon or when dramatic color change is needed


per hour


75 Minute Haircut

For guests that get their haircut more than every eight weeks

45 Minute Haircut

For guest that get their hair cut every eight weeks or less.



20 foils or less


For guests who are seeking minimal brightness around the face or a pop of natural color (no vivids)


Half Head Highlight


Highlights and low lights where needed through the front, top and sides. Most popular highlighting service. Toning service included.

Full Highlight/Specialty Blonde/Vivids


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